onibi

The firm I am currently at (Flir Creative) had the great opportunity of designing the environment and several pieces of collateral for a new noodle house in town. The project went fairly smoothly and we are all happy with the end product. The restaurant has been doing great (congratulations Josh!) and I can honestly say it was one of my favorite projects to work on. I really enjoyed coming up with a label for their hot sauce. After doing some research I came up with the name 'Onibi' which is the spirit of fire in Japanese folklore—seemed fitting for a Japanese hot sauce. Unfortunately the budget didn't allow for the printing and finishing I was aiming for but overall it works well with the rest of the work we did.